Advice Forums Forums Digital Advice How to use #hashtags?

How to use #hashtags?

Advice Forums Forums Digital Advice How to use #hashtags?

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    • #26
      Patrick
      Participant

      What is the correct way to use hashtags?
      I have seen accounts using over 10 hashtags per post or creating very unlikely tags, is that ok?
      Or what is a good strategy?

    • #27
      Mario
      Keymaster

      Hashtags have different purposes and their efficiency varies across every social network.

      For instance:

      Viral accounts on Instagram (not the real world celebrities) often shoot up to 28-30 hashtags to bump up their exposure and grow their followers.
      With Twitter, a couple of hashtags per tweet are optimal. Going over is spammy, and many posts don’t really make sense including hashtags anyway.
      LinkedIn, 2-5 hashtags in longer posts are fine, especially tapped in at the end.
      Hashtags could be used:

      For events and specific communities
      For group chats (multiple people sharing content per campaign)
      For targeting a category or a designated keyword
      For tracking custom content individually, i.e. designing your own hashtag for a certain type of content
      Tapping into popular hashtags may help you. Then again, don’t forget to consider your target audience and whether the readership will fit into the right group of people you write for (or sell to).

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