Advice Forums Forums Marketing Offline marketing in 2019

Offline marketing in 2019

Advice Forums Forums Marketing Offline marketing in 2019

Viewing 1 reply thread
  • Author
    Posts
    • #59
      Eve
      Participant

      Internet marketing is so important today, but we still se ads in street and public places.

      What are the strategies for traditional offline marketing in 2019? IS it just for local business?

    • #113
      Mario
      Keymaster

      Mostly local businesses and large multinational brands.

      With local companies, smaller ones go for cheaper advertisement – newspapers, radio, branding local shops, brochures handed by students.

      TV and billboards are both expensive and there’s little to no targeting. They are suitable for large brands that sell at scale and can hypothetically monetize the vast majority of their audience.

      Some seasonal campaigns may justify investing in TV or billboards every now and then. Cold and flu drugs sell really well on TV over the winter. Large supermarkets invest more before Black Friday or Christmas (thanks to the shopping craze).

       

Viewing 1 reply thread
  • You must be logged in to reply to this topic.

Comments are closed.