Advice Forums Forums Marketing Profiling target audience

Profiling target audience

Advice Forums Forums Marketing Profiling target audience

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    • #62
      Liz
      Participant

      What is the best way to really create a profile for my target audience and avoid promoting to uninterested people?

    • #63
      Mario
      Keymaster

      OK, reality check:

      You will always annoy some people who couldn’t care less about your product or a service. Regardless of how narrow your true audience is.

      Of course, you don’t have to be spammy.

      But there are several aspects to your questions:

      Defining a reasonable target audience, clearly, in detail
      Working on building a brand
      Making sure your solution is really outstanding (and this is clear)
      Nurturing your audience through a more complex funnel
      You are only asking for the first step. And here’s a handy guide for defining your buyer persona.

      But promoting to them out of nowhere will reduce your success rates big time. Lower click-through rates. No sales (from an unknown business). Etc.

      Which is why building a brand matters. A lot.

      Product/service quality? That, too. The more clear, niche, actionable and measurable your solution is, the better it sells. A strong brand just supports that initiative.

      And the complex funnel is crucial for more complex transactions. Especially enterprise-grade deals. It’s just mandatory, nobody is pouring in 6 figures out of a Facebook ad or a landing page unless they completely trust the business or the product is used by everyone in the industry (which is kind of the same thing).

    • #1038
      antonioracuna
      Participant

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