Advice Forums Forums Marketing Profiling target audience

Profiling target audience

Advice Forums Forums Marketing Profiling target audience

This topic contains 1 reply, has 2 voices, and was last updated by  Mario 7 months, 4 weeks ago.

  • Author
    Posts
  • #62

    Liz
    Participant

    What is the best way to really create a profile for my target audience and avoid promoting to uninterested people?

  • #63

    Mario
    Keymaster

    OK, reality check:

    You will always annoy some people who couldn’t care less about your product or a service. Regardless of how narrow your true audience is.

    Of course, you don’t have to be spammy.

    But there are several aspects to your questions:

    Defining a reasonable target audience, clearly, in detail
    Working on building a brand
    Making sure your solution is really outstanding (and this is clear)
    Nurturing your audience through a more complex funnel
    You are only asking for the first step. And here’s a handy guide for defining your buyer persona.

    But promoting to them out of nowhere will reduce your success rates big time. Lower click-through rates. No sales (from an unknown business). Etc.

    Which is why building a brand matters. A lot.

    Product/service quality? That, too. The more clear, niche, actionable and measurable your solution is, the better it sells. A strong brand just supports that initiative.

    And the complex funnel is crucial for more complex transactions. Especially enterprise-grade deals. It’s just mandatory, nobody is pouring in 6 figures out of a Facebook ad or a landing page unless they completely trust the business or the product is used by everyone in the industry (which is kind of the same thing).

You must be logged in to reply to this topic.

Comments are closed.